What makes a High Converting Website?

A high converting website is a website where there is a high percentage of people who go from viewing pages on your website to submitting enquiry forms, making purchases or submitting bookings.

It’s a website where people not only just quickly scroll through your site and leave, but they engage with it and turn into customers or clients. Here are three ways to make your website have a higher conversion: Call to Action (CTA) buttons that lead to your most popular products on your homepage.Clear buttons that allow customers to quickly view the products they came on your website to see will make the process so much easier for customers to add products to their cart and checkout

If there aren’t any clear CTA buttons on your homepage that lead to your most popular products, this could end up frustrating the potential customer as they navigate through your collection products to find the exact products they are looking for.

High quality product images that showcase the details and features of your products. Having high quality images that look professional, are taken in good lighting and showcase the details of your products helps communicate the value of your products. It only makes sense to display your high quality products in high quality images on your website.

A site that’s easy to navigate. There’s nothing worse than a site that has a difficult and confusing navigation where its hard to find the exact products and collections you are looking for. Make sure you have clear and easy to use navigation on your website.If you need help implementing any of these features on your website, or even just having an audit of improvements that could be made on your website, send us an enquiry and we can chat

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