Custom Website vs. Website Builders: Which is Right for You?

When it comes to building your business website, you have options. At Elevate with Kupa, we specialize in both custom-built websites and website builder platforms like Shopify, Squarespace, and WordPress. Understanding the differences between the two can help you make the best choice for your business.

Custom-Built Websites:

• Built from the ground up using React.js, HTML, CSS, and JavaScript for a fully customized experience.

• Complete creative freedom—every design element and feature is tailored to your brand.

• Ideal for businesses that need unique functionalities like booking systems, interactive tools, or e-commerce with complex requirements.

• Requires a larger upfront investment but provides long-term flexibility and scalability.
  

Website Builders (Shopify, Squarespace, WordPress, etc.): Pre-built templates with drag-and-drop functionality—great for getting started quickly.

• Lower initial cost but may require ongoing subscription fees.

• Easier for business owners to maintain and update without coding knowledge.

• Limited flexibility—customizations are restricted to the platform’s capabilities.

Choosing the right solution depends on your business goals, budget, and technical needs. If you’re unsure which is best for you, we’re here to help!